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JNJ's Xarelto Rejected For Expanded Use, Pfizer's Eliquis

Physicians prefer the breadth of its data from clinical trials.

Biotech Values: Bayer, JNJ Report Phase-2 Xarelto Data in ACS

The drug is co-marketed by Bristol-Myers and Pfizer and the partners book 50 percent each of the profits from the joint venture.

Some analysts think this fact alone can provide Xarelto with an edge.Warfarin has a quick-acting antidote for bleeding, vitamin K, Xarelto and its peers do not have one yet.

Xarelto Could Be Another Blockbuster (JNJ, $66.64

The huge expectations that analysts had for Eliquis as a potential blockbuster have not been justified so far, although it must be said that Eliquis was launched recently and the other two have been around for a couple of years.

Blood Thinner Battle: Pfizer and Bristol-Myers Win (BMY

Someone in the U.S. has filed a lawsuit over its safety concerns.A Study of Rivaroxaban (JNJ-39039039) on the Venous Thromboembolic Risk in Post-Hospital Discharge Patients (MARINER).

Europe is an important market because the drug is used mainly in hospitals and so it favors the marketing strategy.I wrote this article myself, and it expresses my own opinions.

While both the Eliquis and Pradaxa pills need to be taken twice a day for stroke prevention, Xarelto is a once daily medication.Connect to the most current information on stocks and bonds on Reuters.com. Finance and investing news on.Success could not come soon enough as Pradaxa is being blamed for more than 1,000 deaths from bleeding around the globe and lawsuits are piling up.

Xarelto is popular among cardiologists who like to prescribe it to new-to-brand patients.The dark horse in the race is Pradaxa, made by the privately held German company, Boehringer Ingelheim.

J&J, Bayer Accused of Hiding Blockbuster Blood Thinner's

Bayer Seeks to Expand Xarelto's Label - Yahoo

Bayer accelerates development of key drug Xarelto | Reuters

Pradaxa was the first approved among the newer anticoagulants, introduced in the U.S. in 2010. The company is privately owned, therefore sales forecasts are not available.

Biotech Values Message Board: Bayer, JNJ Report Phase-2 Xarelto Data in ACS.Boehringer, on the other hand, is quick to point out that instances of severe bleeding in Pradaxa patients are still less common than in warfarin patients.

Read the latest update on the Xarelto National Litigation given by Judge Fallon in a status conference held on February 23, 2016.

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What You Need to Know About Blood-Thinning Drugs in 2014

Bayer AG Johnson Johnsons Xarelto Gets FDA Priority Review

Finding an easy and quick antidote to stop emergency bleeding in patients is of vital interest for all 5 companies in the race.The new drugs represent an easier and safer way to fight blood clots compared to the difficult-to-administer warfarin, the main disadvantage is the risk of bleeding.Superior performance: According to its FDA approval, Eliquis is superior for atrial fibrillation on three key aspects: superior stroke prevention, reduced major bleeding and reduced all-cause mortality.

Xarelto Lawsuits - About Xarelto Bleeding Cases

Eliquis came third to the market, and found that two other agents were already entrenched.Direct-to-consumer campaigns and television ads already started, and they will have an impact over time.Broad label: Xarelto has a broad label, the widest of all three, with seven approved indications.If it works and approved, doctors may be more willing to switch their patients from warfarin to one of the new drugs.

Bristol is changing the marketing strategy for the drug, focusing on presence in hospitals.These newer drugs are supposed to succeed Plavix, one of the largest selling brands of all times and replace inconvenient warfarin which is still widely prescribed.The Institute for Safe Medication Practices (ISMP) in its October 2013 report placed anticoagulant drugs at the top of the list of serious adverse events reported to the FDA, with Pradaxa leading the pack.Longer-term use of the oral blood thinner Xarelto significantly cut the risk of recurrence of potentially life-threatening blood clots with no additional major.

The race is heating up and the participants have different strengths and weaknesses.Eliquis and Pradaxa are both better than warfarin in preventing stroke.Xarelto, otherwise known as rivaroxaban, is a prescribed blood thinner manufactured by Bayer and marketed by Janssen Pharmaceuticals, a subsidiary of Johnson and Johnson.With its superiority in preventing hemorrhagic strokes, Eliquis has the clear lead in terms of safety.